Sam is a Chartered Psychologist with the British Psychological Society. His area of expertise is in the development of social and emotional skills, in particular the ability to self-regulate behaviour in the pursuit of personal and professional goals. His work in psychology includes research, lecturing and teaching at the Universities of Birmingham and Leicester, as well as business consultancy and corporate training. As part of his additional professional training in clinical psychology, Sam also holds a clinical post in the NHS offering therapeutic interventions to people with mental health difficulties.